Digitata Insights2018-10-16T16:17:24+00:00
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Measurable Mobile Media and Games

Digitata Insights’ enables mobile operators to leverage their valuable digital marketing channels to become a digital publisher, thereby creating a new revenue source from digital marketing. Digitata Insights’ uses the MeMe platform which provides a complete mobile advertising technology solution together with full go-to-market and on-going management services.

Digitata Insights is responsible for revenue generation which is then shared with the mobile operator with no initial CAPEX or ongoing OPEX required from the mobile operator.

Insights in the Media

Digitata Insights walked away with a Silver for ‘Best use of Gamification’ at the Festival of Media Global Awards gala ceremony, in Rome, Italy on 14 May 2018.

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Digitata Insights partners with Ntare Insights in Rwanda and successfully implements a local mobile awareness campaign for Coke Studio in the country.

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Creative Media Works, operating as BBM, has partnered with Digitata Insights, a digital transformation agency specialising in mobile gamification, to launch the Invite2Win airtime service within its BBM Discover menu and a Vodacom USSD game.

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“Games allow a brand to communicate multiple messages over a longer time rather than only one or two messages,” Digitata Insights’ Henk Swanepoel says.

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Digitata Insights wins Silver Trophy at MMA EMEA Smarties Awards

Digitata Insights was awarded a silver trophy for the “Masterpass Race” campaign at the 2017 MMA EMEA Smarties Awards gala ceremony, held Wed, 25 October 2017 in Istanbul, Turkey.

To read all about the Smarties award in the media, click on the image below.

Smarties Award Ceremony






Interview on SABC’s NETWORK with Insights’ Richard Walton.


Interview on eNCA’s Maggs on Media with Insights’ Andrew McHenry.


The true state of mobile marketing in Africa.

by Henk Swanepoel, CMO, Digitata Insights