Engage with mobile users using Digitata Insights’ AR Engagement
What is augmented reality:
Augmented reality is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information over it.
Digitata Insights is using AR to allow brands to let their customers engage with products in a fresh, fun and life-like manner, highlighting product features or benefits in the process.
Benefits of this new tech for companies:
- High rates of user engagement
- High virality
- Product interaction and customisation
- Bringing brands “to life”