MeMe provides an opportunity to interact with the customer via automated applications, including the gathering of further customer information, gamification or redirection to a mobile web page.
All phone generations are supported within the 2G and 3G technology range (and this can be extended to 4G if required).
Messages can be generated at rates of thousands per second, to match the typical transaction rate of large mobile networks.
MeMe offers a mechanism to reach customers in inaccessible areas where the cost of any type of hardcopy advertising would be prohibitive.
MeMe also offers a convenient channel for public service messages such as health, education, and disaster warnings.
Messages can be managed globally from a central location.
Every reach (impression) can be traced and results measured.
Consecutive messages can be planned and conveyed to the same subscriber. This makes it the only medium able to reach exactly the same consumer, time-and-time again, with consecutive messages, in a measurable way. This enables test marketing of various marketing messages to the same consumer to measure variable response rates.
MeMe also enables test marketing of changing messages, various consumer offers, different price breaks, and so on. This means that the tool can be used to experiment in various areas, with different retail environments or consumer profiles.
MeMe messages can also be linked to social media sites and other information sources.
Messages can be customised per mobile subscriber, based on a range of parameters.
According to available global research, mobile phone media has one of the highest response rates of all media types.
Mobile is also highly personal.