Dynamic Tariffing focuses on the applied analysis of data and optimal pricing derived from data (intelligent pricing), in the mobile telecoms space. With the advent of smart phones, IoT and data becoming the dominant bearer, the ability to exploit yield further increases. Intelligent pricing allows the operator to benefit from maximizing yield, the subscriber to benefit through improved affordability/access and service providers (OTT) to benefit through greater access to subscribers – everyone wins. Digitata continues to lead globally with extensive new developments in the data space. At the same time, Digitata gains valuable insights into consumer behavior and market responses.