Delivering Intelligence through ML and AI2018-10-16T16:17:08+00:00
Digitata Dynamic Tariffing Digitata Dynamic Tariffing

Delivering Intelligence through ML and AI

Dynamic Tariffing focuses on the applied analysis of data and optimal pricing derived from data (intelligent pricing), in the mobile telecoms space. With the advent of smart phones and IoT and with data becoming the dominant bearer, the ability to exploit yield further increases. Intelligent pricing allows the operator to benefit from maximizing yield, the subscriber to benefit through improved affordability/access and service providers (OTT) to benefit through greater access to subscribers – everyone wins. Digitata continues to lead globally with extensive new developments in the data space. At the same time, Digitata gains valuable insights into consumer behavior and market responses.

Delivering Intelligence through ML and AI


DTS allows a mobile operator to set a business strategy based on three key aspects:
– Revenue Optimisation
– Customer Acquisition and Retention
– Network Utilisation


From the strategy, the intelligent algorithms generate the intelligent offers based on location, customer care, speed, time and price. In addition, the subscriber’s segment profile, device type and channel of communication are factored into the calculation.


The final intelligent offer is calculated.


The intelligent offer is communicated to the subscriber through “Reach” and “Engage” mechanics on their mobile device.


The subscriber’s behaviour/response is then stored and filtered back into the intelligent algorithms.


Through Business Analytics, DTS provides key metric reporting, observations, recommendations and outcomes which are used in the setting of the mobile operator’s future strategies.